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麓湖实验影像修改十(3月26日).gif

Conceptual Image Development Design
麓湖「Mix City」概念实验影像开发设计

「生态系统里, 物种越多样,环境就越丰富,生态也就越稳定,持久,有活力。人类社会也一样。」麓湖就是这样一个生态都市的实验地,我们寻求营造一种鲜活的都市生活环境。

"In ecosystems, the more diverse the species, the richer the environment becomes, and the more stable, sustainable, and vibrant the ecosystem becomes. The same applies to human society." Luhu is precisely an experimental ground for such an ecological city. We aim to create a vibrant urban living environment, just like a thriving ecosystem in the natural world.

Art direction - DDESIGN

Design - DDESIGN

Creative time - 2017

麓湖“MixCity”品牌概念实验影像

麓湖“MixCity”品牌概念实验影像

Conceptual Experimental Image Design Concept
麓湖「Mix City」概念实验影像设计理念

在「Mix City」的创作过程中,我们运用点与线、线与面或点线面三要素作综合构成,使视觉语言的应用更加丰富,加上视频中元素的大小、数量、位置、方向、明暗与色彩等诸多要素的应用,视觉语言千变万化,统一成整体结构,在整个空间中建立起有秩序的图形世界,如图麓湖的生态体系,由多样的物种构成丰富的环境。实验影像的视觉引导元素是由“点”具象化的小球,从小球的分裂到有序的排列,展现了物体变化的序列过程。影像整体应用了视点移动跟随的方法,跟随小球的运动并融合在空间表现中,形成新的视觉样式,使整个画面具有一种平面创造形的形式美感,从而诠释了现代艺术表现物象生命运动的方法。

In the creative process of "Mix City," we utilized the comprehensive composition of the three elements: point, line, and surface. This enriched the application of visual language. Coupled with factors such as the size, quantity, position, direction, brightness, and color of elements in the video, the visual language became incredibly versatile. All these elements were unified into a coherent structure, establishing an ordered graphical world within the entire space, much like the diverse species composing the ecological system of Lu Lake.The visual guiding element in the experimental imagery was the small spheres, abstracted from the concept of "point." It showcased the sequential process of transformation, from the splitting of these spheres to their organized arrangement. The imagery employed a technique of viewpoint tracking, following the movement of these spheres and integrating it into the spatial representation. This created a new visual style, endowing the entire scene with a sense of formal beauty akin to creating forms on a plane. Consequently, it embodied a contemporary artistic approach to portraying the dynamics of life phenomena.

Conceptual Experimental Image Design Concept
麓湖「Mix City」概念实验影像设计理念

视觉元素的变化,艺术地表现了天地万物之间无穷无尽的运动及互相变换,挥写流动的线条,无论是抽象的表现方式,或是具象写意方式,都体现着这种追求,它是一种生气勃勃的生命运动和自由意象,体现着麓湖生态城自然、生命与设计的融合。影像中所有颜色的选择都源于麓湖的自然色系,这也是麓湖强调的生态特点,颜色的表现为渐变色系,可以呈现丰富的内容。

The variation in visual elements artistically represents the endless movement and transformation between all things in the world, creating flowing lines. Whether through abstract or representational expression, it embodies this pursuit. It is a vibrant portrayal of the dynamics of life and a free imagination, reflecting the integration of nature, life, and design in Luhu Ecological City. The choice of all colors in the imagery is derived from the natural color palette of Luhu, emphasizing its ecological characteristics. The color presentation is in gradients, allowing for a rich display of content.

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