crossland Brand Visual Development
crossland品牌视觉概念开发2018
寻找生活的本质，发现本质的纯粹
强调生活的快乐的存在，强调自我的主张和态度
不要权威，要态度，不要说教、要直接，不要经典、要观点
Seeking the essence of life, discovering the purity of essence.Emphasizing the presence of joy in life, emphasizing self-expression and attitude.Avoid authority, embrace attitude. Be direct rather than preachy, and focus on perspectives rather than classics.
Art direction - DDESIGN
Design - DDESIGN
crossland品牌视觉概念开发
The symbol：
“ö”（吹口哨？）图形元素拟人化，这是一个有声音的品牌，作为一个冷幽默风格的表情符号，以一种轻松、自然、玩味的方式来表现，增强品牌的记忆与趣味性。“ö”将作为crossland特有的品牌表情符号，出现在品牌所有带人物头像的图像应用中。
The "ö" (whistle?) graphic element is anthropomorphized. This is a brand with sound, and as a symbol of playful humor, it is presented in a relaxed, natural, and playful way to enhance the brand's memorability and fun. "ö" will serve as Crossland's unique brand emoticon and will appear in all image applications with character avatars.
The colors:
我们采用高饱和度的撞色系作为品牌的视觉颜色搭配。大胆的配色和活泼的元素相结合，使品牌整体建立了专属的、积极的、充满生命活力的氛围，增强品牌视觉的识别度。
We employ a high-saturation contrasting color scheme as the visual color palette for the brand. The bold color combinations, coupled with lively elements, create an exclusive, positive, and vibrant atmosphere for the overall brand, enhancing its visual recognition.
The graphics:
画面表现上，品牌整体视觉更为“中性化”，打破单纯的“中西式”“北欧风”等传统风格的局限。提取传统的东方元素，结合波普风格再创作，以幽默诙谐的动态形式来丰富整体视觉，让画面充满玩味性。
In terms of visual representation, the brand's overall visual identity leans towards "neutrality," breaking away from the limitations of traditional styles like "Sino-Western" or "Nordic." It draws inspiration from traditional Eastern elements, combining them with Pop Art aesthetics to create a humorous and dynamic visual style, infusing a sense of playfulness into the imagery.