南开大学「KAI」智能创意购物仓品牌视觉开发
Intelligent Creative Shopping Warehouse Brand Visual Development for Nankai University
「开KAI」以南开以及开放的先进思维为前提，融入了智能购物、泛娱乐体验、更多的消费者自助互动方式，“开”将为智能购物融入更多先进的思考和内容，我们以科技智慧为前提，广泛的链接多元的生活形态，“开”的方式是生长和变化的，是面对当下和未来的，是南开与未来生活的对话窗口，是更进化的智能购物场景。
「KAI」 is based on Nankai University and advanced open-minded thinking, incorporating intelligent shopping, immersive entertainment experiences, and more consumer self-service interaction methods. "KAI" will infuse more advanced thinking and content into intelligent shopping, with technology and wisdom as its foundation, connecting various forms of life extensively. The "KAI" approach is one of growth and change, addressing both the present and the future. It serves as a dialogue window between Nankai University and future life, representing an evolving intelligent shopping scene.
项目时间 / Creative time - 2018.5
视觉设计 / Visual design - DDESIGN
文字 / Copywriting - crosslab
KAI智能创意购物仓概念影像
「KAI」新一代创意智能购物仓概念
Next-generation Creative Intelligent Shopping Warehouse.
“开KAI”智能创意购物仓概念，承载着南开大学百年不息的精神内涵与人文主张，空间亮相全球南开校友会现场，作为新一代结合多元生活方式的智能购物仓。也将成为南开校友 合作、沟通、交流的智慧零售平台。
The concept of "KAI" Intelligent Creative Shopping Warehouse embodies the enduring spirit and humanistic principles of Nankai University, which has a history of a century. This space was unveiled at the Global Nankai Alumni Association event and serves as a new-generation intelligent shopping warehouse that integrates diverse lifestyles. It will also become a smart retail platform for Nankai alumni to collaborate, communicate, and interact.
「KAI」融入和链接了各种可能
Integrates and links various possibilities
“开”取义南开之“开”，是开发是吸纳。“开”的logo是按钮和钥匙，连接着购物和智能科技的无限可能，开的空间始终传递者科技和未来的感受，空间的内部还设置有电子屏幕，在完成服务设计的同时，更多的形成趣味的体验，最大程度的区别当下各类智能购物仓的概念。
“开”强调fun的体验，更强调购物不仅仅是产品的获得，所以“开”将有趣的娱乐模式融入，将游戏娱乐、阅读和知识获取、音乐体验等更多的娱乐环境融入，开将会联合更多的娱乐项目，打造购物结合娱乐的空间特性，在开的购物场景中我们将会获取给更多的基于互动的玩法和全新资讯的获得。
"KAI" takes the meaning of "Kai" in Nankai, which symbolizes development and inclusion. The logo for "KAI" features a button and a key, symbolizing the endless possibilities connecting shopping and smart technology. The interior of the space also incorporates electronic screens, creating an interactive and fun experience while providing services. This design sets "KAI" apart from other concepts of smart shopping warehouses, emphasizing not only the acquisition of products but also the importance of fun experiences.
"KAI" emphasizes the fun experience and goes beyond just product acquisition. Therefore, "KAI" incorporates entertaining elements such as gaming, reading, knowledge acquisition, and music experiences. It collaborates with various entertainment projects to create a shopping environment that combines entertainment. In "KAI's" shopping scenes, you can expect more interactive gameplay and access to brand new information.
