ZHANG WU ZHI Brand Design
長物志品牌紋樣與圖像開發方案
長物者，雅人之致，中國傳統文化崇尚精緻雅趣，書法 與繪畫作為中國傳統藝術中 極為重要的部分，自古便有“書畫同源”之說，我們希望在設計中融入並放大傳統 文化的概念，這也是 長物志品牌獨特的品牌基因。
"Zhangwu" is the embodiment of refined elegance, a quality highly valued in traditional Chinese culture. Chinese tradition cherishes the beauty of refined and elegant pursuits. Calligraphy and painting hold a significant place in traditional Chinese art, and there has long been a saying that "calligraphy and painting share the same origin." We aspire to incorporate and magnify the concept of traditional culture into our design, which is also the unique brand DNA of Zhangwu Zhi.
Logo Development Design
長物志品牌標識開發設計方案
文字的历史悠久，作为语言和文化的载体，具有相当高的可识别性与可读性，它能精准地清晰地传达出品牌理念与文化，具有独特的艺术与文化价值。所以我们以文字标识作为长物志品牌的视觉符号。雕刻作为传统手工艺技法传承至今，已不仅是精湛技法和特种 工艺传承的代名词，而是一种源于骨子里的精神与自信，它是一种艺术灵感与品质之美的象征。中国传统装饰纹样是“图必有意，意必吉祥”，这些繁复的纹样图案风格是东方独具特色的艺术表现形式，将纹饰这一表现元素融于品牌符号的表现，是品牌文化的一种传承与象征。
Text has a rich history as a carrier of language and culture, offering high recognizability and readability. It can precisely and clearly convey brand concepts and culture, possessing unique artistic and cultural value. Therefore, we have chosen text as the visual symbol for the "Zhang Wu Zhi" brand.Carving, as a traditional craft technique passed down through generations, is not only synonymous with exquisite craftsmanship and specialized skills but also embodies a spirit of confidence and artistic inspiration rooted deep within. It represents the beauty of artistry and quality.Chinese traditional decorative patterns follow the principle of "Images must have meaning, and meanings must be auspicious." These intricate pattern styles are a distinctive form of artistic expression in the East. Incorporating decorative elements into the brand symbol is a way of carrying forward and symbolizing the brand's culture.
Pattern Development Design
長物志品牌紋樣開發設計方案
纹样是传递品牌价值最快速的符号，而单位纹样是构成品牌连续纹样最基本的单元要素。在品牌视觉传递的过程中，纹样可辅助增加其他要素在应用中的柔软度与适应性，最大限度地创造视觉诱导效果。
Patterns are the quickest symbols to convey brand values, and the unit pattern is the fundamental unit element that makes up continuous brand patterns. During the process of brand visual communication, patterns can assist in enhancing the flexibility and adaptability of other elements in application, maximizing the creation of visual inducement effects.
长物志品牌辅助图形开发
Visual System Application Development Design
長物志品牌視覺系統應用開發設計方案
以《长物志》书中的十二分类作为思考，取“凡园之营造、物之选用摆放，纤悉毕具”之意，呼应品牌本身的“汲古萃今，重于鉴赏”主题，在品牌视觉的应用过程中，可选择赏石、桌案、器具等水墨画作为品牌的辅助画面 ，以确保品牌视觉风格的统一。
Taking inspiration from the twelve classifications in "Zhang Wu Zhi" and the idea of "Creating gardens, selecting and arranging objects, and mastering every detail," in line with the brand's theme of "Drawing from the past, cherishing the present," in the application of the brand's visual identity, you can incorporate auxiliary images such as viewing stones, tables, utensils, and ink paintings to ensure the consistency of the brand's visual style.
